Ecommerce Basic Strategy (aka “First Things First!”)

October 9, 2019 - 0 Comments

This is Tanner Larsson’s video about the importance of revenue optimization in ecommerce. I continue to have ecommerce clients who insist on focusing all their financial resources on traffic generation. Tanner (who I consider as one of my top mentors in the ecommerce space) set the record straight by providing a simple, easy to understand … Continue reading Ecommerce Basic Strategy (aka “First Things First!”)

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What is Sales Call Reluctance?

August 1,2018 - 0 Comments

Marketing and sales are distinct practices that intersect with one another. Failure in one area is sometimes blamed on the other. In reality, business growth and sustainability is dependent on how they mutually support each other. In helping businesses with their marketing, I’ve come across many cases where the weak link can be traced to … Continue reading What is Sales Call Reluctance?

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