Ecommerce Basic Strategy (aka “First Things First!”)

October 9, 2019

This is Tanner Larsson’s video about the importance of revenue optimization in ecommerce. I continue to have ecommerce clients who insist on focusing all their financial resources on traffic generation. Tanner (who I consider as one of my top mentors in the ecommerce space) set the record straight by providing a simple, easy to understand … Continue reading Ecommerce Basic Strategy (aka “First Things First!”)

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3 Unusual but Simple Ways to Use Halloween to Increase Your Sales

3 Unusual but Simple Ways to Use Halloween to Increase Your Sales

October 5, 2019

Did you know that Halloween is currently worth more than $9 billion annually? Today, customers are spending more money than they ever have before on all things Halloween. This includes Halloween costumes, decorations, candy, and events. Because of this, you can’t afford to miss out on everything this exciting holiday has to offer. Even if … Continue reading 3 Unusual but Simple Ways to Use Halloween to Increase Your Sales

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Why it’s Important for you to be Involved in Your Local Community

Why it’s Important for you to be Involved in Your Local Community

September 5, 2019

Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern … Continue reading Why it’s Important for you to be Involved in Your Local Community

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